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PLUCK THE
SOCIAL MANGO
This AV was made for a pitch. The campaign never went live.
Urban Indian youth does not know how rewarding it feels to pluck mangoes straight from the trees during Mango Season! Swiggy, a food delivery app, gives them a chance to pluck them. They comment "Mango" on random Instagram content and people have to find these comments and reply with "Plucked" to get Mango based dishes delivered to their doorstep for free!
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