CELEBRATION OF PROGRESS
The launch of Audi e-tron GT & Audi RS e-tron GT | The Audi Sport Driving Experience
On Ground Event Coverage | Digital Launch
Audi's first physical launch after the pandemic. A 3-day event including the launch of 2 of the most awaited cars and a driving experience along with 4 Indian racing drivers (instructors).
Where was I? As the sole copywriter at the event, I did everything from improvising influencer scripts at the last minute (on their demand) and actively writing for social to copyediting their launch presentation. Was also involved in pre-planning, ideation and photography.
Part 1: The Audi e-tron GT and Audi RS e-tron GT Launch
Launch event coverage including a series of videos Aditya Patel ft. the Audi RS e-tron GT.
Part 2: The Audi Sport Driving Experience
A 3-day event where customers, dealers and media were invited to drive the Audi RS range at the
Buddh International Circuit.
Catch a glimpse of the event!
Including Partner Brands Along the Way
Partners: Svami and Brewhouse
Team
Copy - Chintan Pandey
Art - Radhika Subramanian, Vidhi Agarwal
Creative Director - Rohan Mathew